CMW appoints North as digital strategy chief

CMW has appointed Matt North as its head of digital strategy and planning.

Matt North: will focus on FMCG clients
Matt North: will focus on FMCG clients

North joins the agency from the digital shop VML London, where he was the planning director.

At CMW, North will be responsible for working on a number of the agency’s FMCG clients such as Kellogg, Allied Bakeries and Cadbury.

North replaces Steve Taylor, who left CMW in November last year to join the media agency PHD as its head of digital planning.

During his time at VML, North led strategy for clients including Microsoft, Vodafone and Xbox, and also established an in-house social media practice offering analytics, listening and activation services.

North’s agency career spans 18 years, including a four-year stint at Archibald Ingall Stretton, as well as positions at OgilvyOne and TBWA.

Liz Wilson, the chief executive of CMW, said: "Matt brings a healthy balance of big-brand thinking and cutting-edge digital expertise that makes him equally at home in every channel.

"Matt has a great mix of client experience. He also has an impressive track record of delivering new business and playing a lead role in award-winning work."

North said: "CMW has a great new energy so I’m looking forward to making a strategic contribution as well as working with an exceptional calibre of client."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published