EDF introduces new character as part of Feel Better Energy activity

By Sarah Shearman, campaignlive.co.uk, Tuesday, 03 April 2012 12:05PM

EDF Energy, the French energy company, has launched a campaign to support its 'Feel Better Energy' brand positioning, featuring a new dancing brand character.

The campaign by Abbott Mead Vickers BBDO promotes EDF's new Blue+Price Promise tariff – its first 100% nuclear-backed tariff.

The 60-second TV spot premiered yesterday evening (2 April). The character is based on YouTube hit "dancing robot" character Keepon, which has been licensed to the brand.

EDF's version is featured sitting, standing and dancing on a number of household electronic devices, including a vacuum cleaner and washing machine, set to a soundtrack of 'Together in Electric Dreams' by Phil Oakey.

The activity uses the strapline 'Feel better energy' and is also running a coverwrap on today’s 'Metro' as part of a media plan executed by MPG.

The creative team were Andy Booth and Jim Seath. The production company was Somesuch and Co.

EDF is currently reviewing its direct marketing business, while the result of its digital review is expected shortly.

Follow Sarah Shearman on Twitter @Shearmans

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • DIGITAL ACCOUNT MANAGER / £35K + Benefits Ultimate Asset £30000 - £35000 per annum, City of London