Nike 'I would run to you' by Wieden & Kennedy Portland

The campaign includes a full-length two-and-a-half-minute film, a 60-second version, 15-second teaser ads, rich media banners and an online Nike+ challenge.

The film was directed by Ringan Ledwidge and shot in three cities and five states over the course of 11 days.

Along the way, there are cameos from the model Rosie Huntington-Whiteley and the skateboarder Theotis Beasley.

Credits

W + L Portland
Global creative directors
Copywriter
Art director
Senior producer
Executive creative directors
Dir. of broadcast production
Production
Production company
Director
Exec. producer/line producer
Director of photography
Editorial
Editorial company
Editor
EP/post producer
Color/Telecine
Company
Colorist
Producer
VFX
VFX company
Executive producer
VFX producer
Lead flame
Music
Music company
Creative director
Executive producer
Sound design
Sound design company
Sound designer
Sound design producer
Foley editor
FX editor
Foley artists
Mix
Mix company
Mixer
Asst. mixer
Producer