Adidas 'take the stage' by Sid Lee

The Adidas marketing director Nick Craggs said: "Our new 'take the stage' campaign is designed to showcase London but also the talent that exists within Great Britain.

"Adidas is providing young people across Britain once-in-a-lifetime opportunities that could change their lives. We feel the campaign is a great way to celebrate London and inspire the rest of Britain."

Credits

Head of communications, Adidas
Head of style brand marketing
Copywriter
Art director
Creative director
Account director
Media agency
Production company
Director
Post-production
Soundtrack composer
Audio post-production

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