Heineken unveils London Olympic venue

Heineken has unveiled the first virtual glimpse of its Holland Heineken House, the official "national house" to be used by the Netherlands Olympic Committee during London 2012.

Heineken: Holland Heineken House will be a hub of activity during the Olympics
Heineken: Holland Heineken House will be a hub of activity during the Olympics

For the first time, through a virtual tour, fans will be able to see how Heineken will be transforming North London venue Alexandra Palace, also known as Ally Pally, into the Holland Heineken House for the Games. It expects the hub to be visited by more than 100,000 fans.

The tour reveals a venue interior which focuses on a 'This Must Be Holland' concept. The brewer describes the look as a "fusion of typically British characteristics with an orange twist, the national colour of the Netherlands".

Entertainment at the venue will be varied, including sports activities, bars and restaurants, and appearances by DJs and performers from the Netherlands. A large hall will host medal ceremonies for athletes, as well as screening the opening and closing ceremonies for the Games.

There will also be shops on site selling official Netherlands and Holland Heineken House-branded merchandise.

Hans Erik Tuijt, Heineken's global activation manager, said it would be "the most memorable house yet, both in terms of size and the experience we will offer our visitors".

Over a series of Olympic Games, Holland Heineken House has become renowned for its creative design, and the concept will celebrate its 20th anniversary in 2012.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published