Reading Is Fundamental 'book people unite' by Mother New York

The online campaign features a song and video with contributions from famous musicians including The Roots, Jack Black, Chris Martin from Coldplay, John Legend, Jim James from My Morning Jacket and Regina Spektor.

The activity, which includes print work, aims to spark a movement to put books in the hands of children who need them most.

Credits

Project name: BOOK PEOPLE UNITE - PSA
Agency
First launch date
Media
TV
Agency producer
Music supervision
Book character licensing
Production company
Director
Executive producers
Line producer
Costume & wardrobe design
Production designer
Editorial company
Animation & post-production company
Executive producer
Post producer
VFX supervisor/head of CG
2D animation director
Final grade & finishing
Music supervision & production
TV mix
Sound design

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