Apple reports 94% leap in profits buoyed by 12m iPads sales

Apple has reported a 94% leap in net profit to $11.6bn in its second quarter to March 31, powered by a surge in sales of its iPad and iPhone products.

Tim Cook: chief executive, Apple
Tim Cook: chief executive, Apple

In the period, Apple reported quarterly revenue of $39.2m and profits of $11.6m. Profits in the quarter a year ago were $6m while revenues were $24.7bn.

Apple’s performance was buoyed by stellar growth in sales of its iPhone and iPad products. In total, Apple sold 35.1 million iPhones in the quarter, which represented 88% growth year-on-year.

In the period it also sold 11.8 million iPads, a 151% uplift from a year ago, and four million Macs, a 7% uplift from a year ago.

The one Apple device losing sales is its iPod, which registered sales of 7.7 million, in the period, down 15%.

Tim Cook, Apple's chief executive, said: "We’re thrilled with sales of over 35 million iPhones and almost 12 million iPads in the March quarter. The new iPad is off to a great start, and across the year you're going to see a lot more of kind of innovation that only Apple can deliver."

In the six-month period to March 31 2012, profits were $25m, compared to $11.9m in the six months to March 26 2011.

But despite the boost in revenues, Apple warned global sales of the iPhone 4S would be impacted by its early launch, bringing demand forward from later months.

Follow John Reynolds on Twitter @johnreynolds10

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published