Hertz calls review of £10 million pan-Euro media
By Nick Batten, campaignlive.co.uk, Thursday, 26 April 2012 08:00AM
Hertz is reviewing its estimated £10 million pan-European media planning and buying account.
The car-rental company has issued RFIs via the marketing strategist Procurian and agencies have been invited to submit initial information online.
Initiative, the incumbent, won the account in 2009 after a pitch against Manning Gottlieb and OMD International, which held the UK and European accounts respectively.
The remit includes TV buying, press buying, cinema, outdoor, online media, affiliate management and direct response services.
Hertz, which was founded in the US, claims to be the world’s largest general use car-rental company, operating in more than 8,500 locations in 146 countries.
In 2011, Hertz consolidated its global advertising account into DDB. Before this, its advertising business was handled by Iris Worldwide.
The news of the review follows the announcement in March that Hertz is looking for a global PR agency to handle the brand’s corporate reputation around the world.
Hertz was founded in 1918 by Walter L Jacobs, who started out with a dozen revamped Ford Model Ts.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Events and Marketing assistant Under The Bridge £25,000, Fulham, South west london
- Senior Ad Ops Executive Salt £27000 - £28000 per annum, London
- Art Director Pitch Consultants £27000 - £35000 per annum, West Yorkshire
- Senior Account Director Pitch Consultants £40000 - £50000 per annum, West Midlands
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity