Independent's monthly unique users pass 14.5m

The Independent's website scooped the biggest increase in monthly unique users in March, up 13% to 14.52 million, according to figures released today by the Audit Bureau of Circulations.

The Independent: monthly unique browsers grew by 13.33% in March
The Independent: monthly unique browsers grew by 13.33% in March

The Independent's website relaunched in October last year and is soon expected to house Independent Voices, a new liberal comments section unveiled by Evgeny Lebedev, chairman of Independent Print Ltd, earlier this year.

The other standout performance last month was the website for the free Metro newspaper, following ongoing promotion of its website and iPad app ahead.

 

ABC multi platform report: March 2012
  Certified figure March 2012
Monthly change (%)
  Daily avg Monthly total Daily Total mth
MailOnline  5,414,336 90,789,741 -5.77 -0.39
Metro  327,788 8,225,993 3.08 10.35
Standard.co.uk  120,525 2,838,170 -25.04 -21.79
guardian.co.uk  3,721,091 67,753,770 -8.07 -
The Independent  644,331 14,528,315 3.44 13.33
Mirror Group Digital  583,800 12,342,893 -11.83 -5.90
The Sun  1,488,696 24,695,634 -4.85 0.36
Telegraph  2,416,645 47,814,983 -3.77 3.60

Certified figures for online is the Daily Average Unique Browsers.

Daily Average Unique Browsers are derived from the Total Daily Unique Browsers divided by the number of days in the audit period.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

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