Cancer Research UK 'plain packaging' by AMV BBDO

The film shows l scenes of seven to 10 year olds as they discussing what attracts them to brightly coloured and attractively designed cigarette packs. It will launch on TV, in cinemas and on YouTube and is accompanied by a press campaign. It was written by Mark Fairbanks and art directed by Thiago de Moraes. It was directed by Finn McGough through Rogue.

Credits

Director of policy
Copywriter
Art director
TV producer
Media agency
Media planner
Production company
Director
Photographer
Production co. producer:
Post-production company
Audio post-production
3D animation
Exposure (tv, Youtube etc)

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