Virgin Holidays reviews advertising account
Virgin Holidays has called a review for its advertising account, currently handled by Elvis, which has worked on the brief for five years.
Elvis has been invited to repitch for the business in a review overseen by Creativebrief.
The agency was appointed to handle Virgin Holidays’ direct marketing account in 2007. Three years later the agency was handed the brand’s advertising account following the merger of its sister agency and incumbent on the account, MCBD, with Dare.
The review follows a consolidation of marketing functions within Virgin Holidays for all of its group of brands.
Andrew Shelton, marketing director at Virgin Holidays, said: "As we conclude the integration of all brand marketing in one central team, I believe it is the right time to conduct an agency review."
Last year Elvis was behind Virgin Holidays' innovative Gatwick travelator campaign. The drive used RFID technology to create a bespoke digital poster along the length of the Gatwick travelator, triggered by customers' specific flights or a chip in the Virgin Holidays luggage tag.
Virgin Holidays’ search agency Steak and media agency MG OMD will be unaffected by the review.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Digital Senior Sales Manager - Leading Ad Tech Business Ultimate Asset £40000 - £50000 per annum + 100% COMMISSION , London
- Brand Partnerships Sales Manager Ultimate Asset £30000 - £35000 per annum + excellent commission & benefits, London
- Agency Sales Manager - SPORT Ultimate Asset £30000 - £35000 per annum + competitive commission, London
- Artworker - Mid-Weight Major Players £26000 - £28000 per annum, North London
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity