Microsoft targets ebook market with £185m Barnes & Noble investment

Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a new subsidiary of bookseller Barnes and Noble's digital reader business.

Barnes & Noble: Nook e-reader
Barnes & Noble: Nook e-reader

The deal will involve Microsoft taking a 17.6% stake in the subsidiary and rolling out the "Nook" ebook platform, based on Barnes & Noble's service, across its operating system Windows 8.

Windows 8 is expected to launch in the autumn and will be available across a wider range of tablet devices and Microsoft attempts to muscle in on the Apple's market share.

Nook has not yet reached the UK. The deal could help the bookseller expand the product and brand to international markets.

Last year Amazon, whose digital reader Kindle has enjoyed strong sales over the years, launched its first tablet device Kindle Fire, designed for reading content. It is yet to be launched in the UK however.

In January Apple stepped up its digital publishing play, launching interactive textbooks for its iPad devices and an iBooks Author app.

Follow Sarah Shearman on Twitter @Shearmans

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published