Interview with Graham Fink

Graham Fink, chief creative officer at Ogilvy & Mather China speaks about the creative differences between China and the UK and D&AD.

He talks about the importance of awards for business and clients and the proof that an effective creative award is 11 times more effective than any other ad.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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