Interview with Graham Fink

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Graham Fink, chief creative officer at Ogilvy & Mather China speaks about the creative differences between China and the UK and D&AD.

He talks about the importance of awards for business and clients and the proof that an effective creative award is 11 times more effective than any other ad.

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The end of false recognitions
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1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

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