Stella Artois brings back Pulp Fiction for Facebook fans

Stella Artois is to host a series of unique screening events of 90s cult classic 'Pulp Fiction' in Picturehouse Cinemas across the UK for the lager's Facebook fans.

Pulp Fiction: Stella Artois runs cinema promotion on Facebook
Pulp Fiction: Stella Artois runs cinema promotion on Facebook

The AB-InBev-owned lager has created the Cannes Cinema Club to "bring the spirit of Cannes to the UK". It also marks the brand's official sponsorship of the 65th Cannes Film Festival.

The club rewards fans with classic film experiences, including an exclusive partnership with Picturehouse Cinemas, where the Oscar winning 'Pulp Fiction' will be brought back to cinema screens nationwide.

There will be 20 screenings between 21 to 31 May across 10 Picturehouse Cinema locations.

Fans can get tickets by visiting the Cannes Cinema Club's Facebook home. There are more than two thousand pairs of tickets available, which entrants could win by successfully answering a question on film trivia to be entered into a daily ticket draw.

Winners will experience a red carpet arrival and, once inside, will be welcomed by the original 'Pulp Fiction' soundtrack music and projections and a Stella Artois or Stella Artois Black.

James Watson, marketing director, Stella Artois Western Europe, said: "Putting our fans first is – and always has been – a priority for Stella Artois and we wanted to find a way to reward and engage them this summer with unique cinematic experiences.

"In line with our sponsorship of this year's 65th Cannes Film Festival, Tarantino's Palme d'Or winning 'Pulp Fiction' at local Picturehouse Cinemas enables us to do just that."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published