Ambrosia Rice 'picnic' by Dare

Set in the countryside, the quirky animated spot features an apple, a flask, a Scotch egg and a chicken drumstick laid out for a picnic, each animated with a superimposed face.

The team used sophisticated prosthetics to ensure the characters’ faces fit seamlessly on to the objects. The spot also sees the return of the line: "Devon knows it’s unbelievably good."

The TV ad will be accompanied by a press, poster and online banner campaign. The spot was created by Danny Hunt and Gavin Torrance, and directed by The Perlorian Brothers through Blink.