The TV ad features the Manchester United star Ashley Young training and playing football.

Created by Grey London, the campaign aims to reinforce the brand’s strapline, "Faster. Stronger. For longer", to promote Lucozade Sport.

A series of sporting profiles also appear in print and long-form digital content on YouTube.

The ad was written by Ben Beale and Rory Forrest, art directed by Ryan Connolly and directed by Ben Newman through Pulse Films.

This article was first published on Campaign Work


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