PPA Conference: Tablets are a 'means for survival', says Future chief

Mark Wood, chief executive, Future Publishing, speaks to Media Week about readers' increasing preference for paying for content on a tablet, rather than on a website.

In a market where tablets are predicted to hit the billion mark within three years, Wood says this isn’t a "false dawn", but an area publishers can monetise more successfully.

"People will pay for content on tablets and that is consistent and it's quite a change," he said. "On the web it’s difficult to get people to pay for stuff, on tablets they do. There's a means for survival there and a business model."

Wood said readers are more demanding on tablet computers and expect inventive and multiplatform content such as video and other interactive features.

Here he discusses Future's recent launches and plans for new magazine launches.

Watch the full interview on the videos above.

Videos produced by Sarah Johnson and Ben Hall.

Follow the producers on twitter @BRproducers

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published