EBLEX appoints BMB to promote red meat

Be the first to comment
EBLEX: focus on quality
EBLEX: focus on quality

The English Beef and Lamb Executive has appointed Beattie McGuinness Bungay to its advertising account after a pitch, ahead of a major push to support English red meat.

BMB, which also handles the Agriculture and Horticulture Development Board's British Pig Executive brief, won the account after a pitch against other agencies on the AHDB roster.

TBWA\London previously handled the EBLEX ad business, having won the account in a pitch against DDB UK in February 2009.

Other AHDB roster agencies include Archibald Ingall Stretton, DDB UK, JWT London and The Red Brick Road. The body created the roster in 2010.

Recent work for EBLEX has included a print campaign highlighting quality standards, while TBWA created an iPhone app that encouraged users to cook a virtual steak.

EBLEX also invested in TV sponsorship through a deal last year with UKTV to support the food programme Matt And Allegra's Big Farm.

The body is still well-known for its "Beefy" and "Lamby" characters based on the cricketers Sir Ian Botham and Allan Lamb, introduced in TV spots by Leo Burnett in 2005.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Premier League gives lion a makeover as it waves goodbye to Barclays
Share

1 Premier League gives lion a makeover as it waves goodbye to Barclays

The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.

The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published