Speaking to Media Week ahead of his presentation at the PPA conference 2012 Bozeat said: "It’s about content. It’s content the consumers want and that brands want to be associated with."
During his talk he said publishers could use brand partnerships to help fund projects and quality content.
"If they have something they desperately want to do, desperately want to create and they need some sort of funding mechanism for that, then they need to start thinking about the brands that might be most appropriate for that."
Watch the full interview above.
Video produced by Sarah Johnson and Ben Hall. Follow the producers on Twitter @BRproducers