MediaCom Edinburgh wins charity media account

Be the first to comment
Erskine: caring for ex-servicemen and women
Erskine: caring for ex-servicemen and women

Erskine, the charity that cares for ex-servicemen and women in Scotland, has awarded its media planning and buying account to MediaCom Edinburgh after a competitive pitch.

Erskine cares for around 1,400 veterans of all ages in homes throughout Scotland, providing long-term respite and dementia care in new purpose-built homes in Bishopton, Erskine, Glasgow and Edinburgh.

It is understood to have worked with the incumbent Carat for 12 years before appointing MediaCom.

David Shearer, managing director of MediaCom Edinburgh, said: "We’re really pleased that we will be able to bring our extensive charities experience to bear on Erskine’s media planning and buying to help them better support more ex-servicemen and women in need."

Sarah McNaught, marketing manager of Erskine, said that this year the charity needs to raise over £8m in voluntary donations to care for over 1,400 ex-Service men and women in its five care homes across Scotland.

She said: "We are delighted to be working with MediaCom and, with their sector experience, are confident that they will enable us to generate great results."

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published