As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year.

The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football, entertainment and other sports and encouraged to go that extra mile to "give their all for England".

It was created by David Govier and Simon Johnson, and directed by Peter Cattaneo through Academy. Post-production was by Fi Kilroe at Finish, with audio post-production by Wave Studios.

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs