Volkswagen Polo 'stay in safe hands' by DDB UK

The 90-second spot tracks the evolving relationship, from the moment he first brings her home from the hospital to the day she leaves home, when he hands her the keys to a new Polo - ensuring that she "stays in safe hands". The ad positions the Polo as the small but tough car you can trust to protect your loved ones.

It was written by Tom Chancellor and art directed by Luke Flynn. It was directed by Thirtytwo (Will Lovelace and Dylan Southern) through Pulse.

Credits

Executive creative director
Copywriter
Art director
Business director
Account director
Senior account manager
Planner
Media agency
Media planner
Production company
Producer
Audio post-production
Post-production
Exposure (media channels)
TV
Head of Volkswagen marketing
National communications manager
Communications manager

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