Agency: Fallon London
In association with
Campaign Work, Wednesday, 16 May 2012 12:53PM
The nationwide outdoor campaign plays on the "love it or hate it" positioning with the Queen’s favourite corgi dogs.
The work changes "Marmite" to "Ma’amite" and altered the well-known label to include a Union Jack and crown, with the wording around the bottom of the jar reading: "Toasting the Queen's Diamond Jubilee."
This article was first published on Campaign Work