• marmite_queen.jpg



The nationwide outdoor campaign plays on the "love it or hate it" positioning with the Queen’s favourite corgi dogs.

The work changes "Marmite" to "Ma’amite" and altered the well-known label to include a Union Jack and crown, with the wording around the bottom of the jar reading: "Toasting the Queen's Diamond Jubilee."

This article was first published on Campaign Work


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