Female marketers make their mark on Power 100

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

Aviva marketer Amanda Mackenzie (pic Colin Stout)
Aviva marketer Amanda Mackenzie (pic Colin Stout)

Aviva chief marketing and communication officer Amanda Mackenzie, Procter & Gamble’s corporate marketing director and head of marketing Roisin Donnelly, Google’s head of consumer marketing EMEA Obi Felten and McDonald’s former marketer turned chief executive Jill McDonald all made the top ten of this years list.

There were a total of 27 women in this year’s Power 100 a slight decline on 2011 when there were 32 women, and 2010 when there were 30 women.

However, in 2000 there were just 15 women in the list.

To see the full list of women in the Power 100 2012 click here.

AUTOFEED INTERACTIVE SPECIAL

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published