Microsoft prepares MSN UK 'Best of now' campaign

Be the first to comment
MSN: first UK consumer ad campaign
MSN: first UK consumer ad campaign

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign for the portal, as part of a fresh 'Best of now' positioning based on its real-time content.

The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for ‘real-time’ technology and journalism. The clip, which breaks next week, will be shown as a pre-roll around ITVPlayer and 4oD content, and will be seeded across entertainment and lifestyle sites.

MSN is also launching its first Facebook campaign with a ‘Now Calculator’ app that tests users’ current-affairs knowledge.

Pete Clifton, MSN executive producer and a former BBC online editor, told Marketing the revamped positioning is intended to promote the portal’s proposition of ‘moulding editorial to real-time trend data’.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published