Media360: Highlights from the conference

All the highlights from this year's Media360 event including panel discussions, keynotes, networking, and singing with the London Community Gospel Choir.

Videos produced by Georgina Brazier and Sarah Johnson.

Follow on the BR producers on Twitter @BRproducers

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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