Agency: Adam & Eve
By Our Parliamentary correspondent, campaignlive.co.uk, Thursday, 24 May 2012 11:05AM
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people.
Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried by a hint that it might have to tighten its code of practice to rule out alcohol ads of "high appeal" to under-18s rather than of "particular appeal" as at present.
Its written evidence to the MPs insisted that there would be no demonstrable health benefits in stricter exposure rules.
This article was first published on campaignlive.co.uk