Eden Project 'Big Jubilee Lunch' by UM London and McCann London

A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks.

The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl & Dean will roll out across cinemas in key conurbations.