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The app is a driving game that enables gamers to draw their own track and then put it to the test in the driving seat of the new BMW 3 Series.

The app will be free to download from the Apple App Store and Android Market from 23 May.

Gamers can select from three models to drive: luxury, sport and modern.

It was created by John Gibson, Erik Weidenhelm and James Maher, and designed by James Warfield.

This article was first published on Campaign Work

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