Agency: Fallon London
In association with
Campaign Work, Monday, 28 May 2012 03:25PM
The app is a driving game that enables gamers to draw their own track and then put it to the test in the driving seat of the new BMW 3 Series.
The app will be free to download from the Apple App Store and Android Market from 23 May.
Gamers can select from three models to drive: luxury, sport and modern.
It was created by John Gibson, Erik Weidenhelm and James Maher, and designed by James Warfield.
This article was first published on Campaign Work