With the strapline "For fun, add a little Mexican", the ad directs viewers to a Facebook competition that offers them the chance to win an exclusive live or virtual performance from the Mariachi Doritos band.

The spot breaks on 1 June and will run for four weeks. It was written by Mark Fairbanks and Prabs Wignarajah, and art directed by Thiago de Moraes and Jez Tribe. It was directed by Sniper Twins through Independent.

This article was first published on Campaign Work


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