Agency: Adam & Eve
Campaign Work, Friday, 08 June 2012 09:19AM
The project is designed to inspire cyclists to to ride the backroads of locations around the world. Superglue’s short film aims to capture the essence of one of Britain’s lesser-known cycling locations – Loch Assynt in North-West Scotland.
Directed by Superglue’s Mark Jenkinson, the spot was edited and graded in-house, with a score composed by Massive Music London. The film will be available to view on Rapha's website and Facebook page.
This article was first published on Campaign Work