Sharp 'FanLabs' by Work Club

Campaign Work, Monday, 11 June 2012 09:35AM

Work Club has launched Sharp FanLabs, a research project monitoring the emotions of thousands of football fans to support Sharp's sponsorship of the Uefa Euro 2012 tournament.

Through the FanLabs website, mobile app and specially designed headpieces that monitor brainwaves and behaviour using biometric technology, data and insights about the attitudes, beliefs, knowledge and confidence of football fans from different countries have been collated.

For example, most fans would adopt Spain as their second team if their country gets knocked out, while  Swedish and French fans are the most optimistic in Group D.

Each day during the tournament, FanLabs data will be published on the mood of each team involved. This will be continually updated on the FanLabs website.

Sharp FanLabs is supported by an integrated campaign that will run in 16 markets, comprising TV, press, outdoor, PR, experiential, mobile and social media.

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs