Sunday Telegraph publishes its first-ever quality paper cover wrap

The Sunday Telegraph has published its first-ever quality newspaper stock cover wrap, advertising the Dior brand.

The Sunday Telegraph: boosts ad opportunities
The Sunday Telegraph: boosts ad opportunities

The unusual move marks the first-time that either The Daily Telegraph or The Sunday Telegraph have published such a cover wrap.

The Telegraph titles have previously published translucence cover wraps but never one of newspaper stock, which is the same quality of the newspaper.

The cover wrap advertises Dior's VIII watch, a diamond headed timepiece which is shown being worn by a model.

Sources have told Media Week that TMG (Telegraph Media Group), publisher of the Telegraph titles, believes the advert does not detract or undermine from the content of The Sunday Telegraph.

The Daily Express was the first national newspaper to publish a cover wrap, striking a deal with car brand, Fiat.

Follow John Reynolds on Twitter @johnreynolds10

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published