Samsung ties with artists for 'creative' Note campaign

Samsung is aiming to align itself with independent arts and music through a series of films and a social-media campaign to showcase the 'creative potential' of its Note tablet.

Samsung: partnership with guerilla artist Olek
Samsung: partnership with guerilla artist Olek

The first film in the ‘Breakfree’ series, which debuts this week, features ‘guerrilla’ textile artist Olek travelling the UK in a knitted taxi and adorning various landmarks with colourful knitted items.

This has already included putting pink knitwear on Anthony Gormley’s Iron Men sculpture in Merseyside,  an act that grabbed headlines last month, before Samsung’s involvement became public.

The second film shows musician Mike Skinner of The Streets working with hip-hop group Man Like Me to help them achieve mainstream success, with a track to be released later this month. The third part of the series will feature an extreme-sports stunt.

The films, created by Jam, will be hosted on a dedicated YouTube page and seeded elsewhere. Samsung will also run a Twitter competition asking followers to tweet about moments when they have ‘broken free’ from everyday life.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Brexit reaction: Ad industry rocked by UK vote to leave EU
Shares0
Share

1 Brexit reaction: Ad industry rocked by UK vote to leave EU

Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union.

Just published