"This is presumably 'inspired by' the Yeo Valley ads. But, by contrast, it's badly executed and they've kept the budget down by dispensing with the farmers' clothes. It's pretty disturbing to have so much naked flesh on show in close proximity to sliced cold meats. The client has been quoted as saying she thinks the ad will be 'game-changing for the ham market'. Sadly, this was only ever destined for the turkey market."
Anne Cassidy is not amused by the latest TV ad for Richmond Ham by Quiet Storm: