Mulberry calls pitch for media business

Be the first to comment
Mulberry: review follows arrival of new chief executive in March
Mulberry: review follows arrival of new chief executive in March

Mulberry, the luxury handbag brand, is reviewing its international media planning and buying business.

The brand currently handles its media in-house, but is looking for an agency to oversee media in the UK, France and the US.

The search is being led by Tori Campbell, the marketing director at Mulberry. It is understood that the ramping-up of marketing strategy has been initiated by the arrival of Mulberry's new chief executive, Bruno Guillon, who took over in March.

Campbell has approached a number of agencies ahead of launching a formal pitch process. According to an e-mail issued to media shops, the work will focus on a "significant franchise element to the business".

This week, the brand reported a sharp rise in profits for the year to March. Pre-tax profit shot up to £23.3 million from £5.1 million a year ago.

Tags

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending

Just published