MEC Access picks up Vodafone brief
By Maisie McCabe, campaignlive.co.uk, Thursday, 14 June 2012 09:00AM
Vodafone has hired MEC Access to work on finding its next eight-figure global sponsorship property.
MEC's sponsorship business landed the brief after a pitch held through the consultant Creativebrief.
The WPP-owned MEC Access will assess the sponsorship market for Vodafone to identify potential opportunities in areas that could include sport, music, entertainment, arts and culture.
WPP handles advertising for Vodafone through its Team Red division, but the search is understood to have extended beyond WPP shops.
Although the initial appointment is to work with Vodafone on reviewing opportunities, MEC Access could then work with the brand on signing the deal and activating the partnership.
It is thought that Vodafone hopes to find a sponsorship as significant as its support for the McLaren Formula One team, which runs until at least the end of 2013.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- PPC Executive - Leading Digital Marketing Agency Ultimate Asset £23000 - £28000 per annum + Amazing Benefits, London
- Account Director - FMCG & Retail to £55k Network Career Consultants £48000 - £55000 per annum, City of London
- Account Director - B2B & B2C to £65k Network Career Consultants £55000 - £65000 per annum, City of London
- Senior Brand Consultant - Brand Strategist Royds Raphael £85k-£100k+neg, London
- Cobra introduces bra-making brewer 'The Boss'
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Majority of 15m Twitter users in the UK follow a newspaper
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign
- OgilvyOne loses BA business