M&G Investments calls media pitch

By Maisie McCabe, campaignlive.co.uk, Thursday, 14 June 2012 10:00AM

M&G Investments, the fund management arm of the Prudential Group, is reviewing its £2 million media planning and buying account.

M&G Investments: media pitch

M&G Investments: media pitch

MediaCom currently holds the account alongside the other brands in the Prudential Group, but M&G is now looking to appoint an agency to work solely on its own brand.

The Prudential Group appointed MediaCom to the £20 million consolidated business for Prudential, Egg and M&G Investments in August 2006. MediaCom previously handled the Egg account, while PHD worked with Prudential.

Last month, M&G's ad agency, Arthur London, took over Sloane Square Underground Station with branded posters and panels throughout the station to promote the M&G Investments garden at the Chelsea Flower Show.

M&G Investments manages around £200 billion of funds on behalf of its customers. It has been part of the Prudential Group since 1999.

This article was first published on campaignlive.co.uk

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