JCDecaux wins Leeds shopping mall ads contract

JCDecaux, the outdoor media owner, has been awarded the £4m seven-year digital outdoor advertising contract for Trinity Leeds, the Land Securities shopping mall set to open in central Leeds next year.

Trinity: artist's impression of the soon to be completed Leeds shopping centre
Trinity: artist's impression of the soon to be completed Leeds shopping centre

JCDecaux's rival Clear Channel, which recently won a contract for Westfield's regional shopping centres, is understood to have made a bid for the contract.

Trinity Leeds is thought to be the only major large-scale retail and leisure destination that will open in 2013 and from spring 2013 JCDecaux will sell advertising on 22 digital six-sheets inside the centre.

The centre will house Mango, H&M, Topshop, Fossil, and Marks & Spencer, amomg others, as well as restaurants from D&D, Yo Sushi, Giraffe and Carluccio’s and the first Everyman cinema outside London.

Sean Curtis, portfolio marketing manager for Land Securities, said Trinity Leeds would establish the city as one of the UK’s top four retail destinations, "just behind London’s West End, Glasgow and Birmingham".

Curtis said: "We are delighted to be working with JCDecaux to maximise opportunities for brands through their state-of-the-art digital advertising portfolio in our flagship new retail centre."

JCDecaux has the contract to sell outdoor advertising in more than 70 shopping centres across the UK, including Bluewater, Lakeside and the Bullring.

With the addition of Trinity Leeds, 29 of JCDecaux’s malls will have digital screens.

Spencer Berwin, managing director, sales, JCDecaux, said: "Trinity Leeds is set to transform shopping in the North, with our all-digital advertising network engaging shoppers in this major new retail and leisure development.

"Our high-quality digital screens will offer brands huge flexibility to communicate with audiences, with time-sensitive and content-rich campaigns enhancing the shopping experience."

Follow Maisie McCabe on Twitter @MaisieMcCabe

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Flexible working rules at Dentsu Aegis

Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk?

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published