VIDEO: YouTube's Bateson says participation is key to digital career success

Anna Bateson, marketing director, YouTube, has said that for people wanting to break into the digital or marketing industry today, they must be 'taking part and not an observer'

‘Be persistent, really understand the company you are going to see because there is no excuse not to be informed and use tools you are talking about and ultimately you are going to be using.’

‘You should be uploading videos to YouTube, blogging use Facebook, Google+ and Twitter.’

‘I think it is not enough to be an observer, you have to be you have to be taking part,’ she said.

‘It is a pre requisite that you are engaged and living it and living it as well as talking about it.’

She says the best piece of advice she has been given is ‘don’t feel you have to rush at your career’

‘Sometimes taking a longer view can be much more sensible,’ she says.

Video produced by Georgina Brazier.

Follow the producer team on Twitter @BRProducers

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published