By Anne Cassidy, campaignlive.co.uk, Tuesday, 19 June 2012 09:06AM
AMV BBDO leads the country’s hopes, bagging six nominations, followed by Ogilvy & Mather with four and Wieden & Kennedy’s three.
Other UK agencies shortlisted comprised Bartle Bogle Hegarty, with two, AKQA, JWT, Glue Isobar and Evidently London with one apiece.
AMV was nominated for its Mercedes "escape the map" work in the animation and automotive categories, Guinness "sheep dog" in the viral and integrated categories and Snickers "you’re not yourself when you’re hungry", also in viral and integrated.
Ogilvy & Mather was shortlisted twice for Kern & Sohn "the gnome experiment", with another two nominations for Dove "the Dove ad makeover".
Wieden & Kennedy made the list with two nominations for Kaiser Chiefs "bespoke album creation experience", and one for its Honda "the experiment game" work.
Bartle Bogle Hegarty bagged two nominations for Asos "urban tour", while JWT got a nod for Male Cancer Awareness "Rhian Sudgen touches herself", AKQA was listed for Nike "academy", and Glue for British Heart Foundation "hands only CPR".
The US dominated the list with 44 entries shortlisted out of a total of 172.
Last year the UK put in a distinctly stronger performance at the shortlisting stage, picking up 42 nominations.
This article was first published on campaignlive.co.uk