VIDEO: 'Trust your instincts' says Samsung's Garrihy

Matthew Garrihy, UK marketing director, Samsung Electronics said that in order to succeed in the marketing industry, one should always "trust your instincts, always focus on the customer."

Andrew Garrihy: UK marketing director for Samsung Electronics
Andrew Garrihy: UK marketing director for Samsung Electronics

He offered a three-tiered approach when asked about giving advice to graduates, saying that one should "keep it really simple, love your job" and "be passionate about what you do."

He went on to say that the biggest challenge for Samsung was to maintain its leadership position as "an open and inviting brand, and a brand at the cutting edge of design and innovation."

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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