Greenpeace turns around ad in 24 hours to protect the Arctic

By Loulla-Mae Eleftheriou-Smith,, Friday, 22 June 2012 09:20AM

Greeenpeace has taken just 24 hours to create an ad that calls for the protection of the North Pole and the creation of a global sanctuary to prevent oil drilling in the Arctic.

The ad was created by Trevor Beattie and his creative agency Beattie McGuiness Bungay (BMB), in collaboration with PR Mark Borkowski.

The ad uses footage of the Arctic’s natural landscape and wildlife while a voiceover from actor John Hurt narrates, calling for consumers to sign up to and to stop the possibility of oil drilling in the North Pole.

Beattie created the ad, with Borkowski's new collaborative consultancy,, as project originator.

Others involved in the project include producer Julia Reed from iM London, producer John Hassey from Skin Flicks, and director and editor Richard Anthony.

John Sauven, executive director of Greenpeace, said: "This is one of Greenpeace’s biggest campaigns and one that relies, above all, on the participation of people from across the world who feel strongly enough about the future of our planet to actively take a stand.

"In creating the commercial in 24-hours we started a collaborative, frenetic process that will carry this movement right to the top of the world."

Follow Loulla-Mae Eleftheriou-Smith on Twitter @loullamae_es

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