EasyJet plays on England woes with ads for European flights

EasyJet has taken advantage of England's football loss against Italy, which was watched by a peak audience of 23.5m last night, with a tongue-in-cheek press ad for its cheap fares to Europe.

EasyJet plays on England woes with ads for European flights

The ad shows a man with an England team scarf around his shoulders sat down with his head buried in his hands.

The ad says: "Tears dry faster in the sun. Make England’s exit easier to deal with. Where are you going? Majorca, Malaga, Alicante from £50.99 one way."

The ad, created by VCCP, uses the messaging from easyJet’s £50m brand campaign, which aims to reposition the carrier as an airline that connects people, moving away from its traditional price-led marketing to a value and destination-led service.

However, the brand still issues cheeky ads, such as its "To Fly. To save," ad, which took off Ba’s "To fly. To Serve," brand campaign


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published