Daily deals websites sent letters of warning by OFT

The Office of Fair Trading (OFT) has sent letters of warning to 35 daily deals sites, including KGB Deals and LivingSocial, asking them to review their trading practices amid growing consumer concern.

LivingSocial: Rockstar TV commercial
LivingSocial: Rockstar TV commercial

The OFT has informed the companies that its recent investigation into Groupon has set an industry standard and their practices must be in line with its ruling.

The OFT said it is monitoring complaints about unfair commercial practices in the daily deals market and will take enforcement action against companies that breach the law.

Groupon reached a settlement with the OFT earlier this year, in which it agreed to "change its practices to comply with the law" and apologised for letting customers down.

The OFT's main concerns related to Groupon's failure to conduct promotions fairly, exaggerating savings claims, and failure to provide evidence that offers were available.

The agreement came after a three-month investigation following complaints from consumers and a referral from the Advertising Standards Authority (ASA).

The ASA has continued to receive complaints about Groupon's ads this year. Just last week, complaints about three separate KGB Deals ads were upheld by the ASA.

Peter Briffett, managing director of LivingSocial, UK and Ireland did not comment on the OFT letter, but said the company had a "strong collaborative and constructive relationship with the ASA" and had recently received communication from them "detailing their satisfaction with our compliance record" over the past six months.

Briffett said: "We pride ourselves on our continued good record in this area."

KGB did not respond to a request for comment at the time of publishing.

Follow Sarah Shearman on Twitter @Shearmans

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published