Agency: Fallon London
In association with
Campaign Work, Monday, 25 June 2012 03:32PM
The work was inspired by Joey "Knucklehead" Turman, a young US choreographer who turned to street dancing to create a better future for himself.
The song featured, Do The Toe Tappy, is by Turman and is available to download at MakeItPossibleProject.com
The work is part of a larger initiative from the brand that is seeking to help people transform their dreams into reality.
It is supported on Twitter at #zerodance and #toetappy.
This article was first published on Campaign Work