The work was inspired by Joey "Knucklehead" Turman, a young US choreographer who turned to street dancing to create a better future for himself.

The song featured, Do The Toe Tappy, is by Turman and is available to download at

The work is part of a larger initiative from the brand that is seeking to help people transform their dreams into reality.

It is supported on Twitter at #zerodance and #toetappy.

This article was first published on Campaign Work


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