Black Cats sign shirt deal with Invest in Africa

Sunderland Football Club has signed a deal with not-for-profit organisation Invest in Africa to be its new shirt sponsor, replacing gaming site tombola.

Sunderland AFC: Premier League club partners with Invest in Africa in shirt sponsorship
Sunderland AFC: Premier League club partners with Invest in Africa in shirt sponsorship

The deal marks the first time a Premier League football club has signed a shirt-sponsorship deal with a not-for-profit organisation as opposed to a charity. No financial details of the agreement have been disclosed.

The football club, nicknamed the 'Black Cats', said Invest in Africa would be the shirt sponsor for a minimum of two years, beginning next season.

Invest in Africa is a partnership of leading companies formed to promote business opportunities on the continent.

The organisation’s founding partner, Tullow Oil, is Africa's largest independent oil company.

Premier League clubs have previously signed shirt sponsorship deals with charities, such as Aston Villa's deal with Acorn, the children's hospice trust.

The move marks the first time that Invest in Africa has invested in sport.

Follow John Reynolds on Twitter @johnreynolds10




Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published