Uniqlo runs t-shirt activity on Pinterest
By Sarah Shearman, campaignlive.co.uk, Tuesday, 26 June 2012 11:20AM
Uniqlo, the Japanese clothing retailer, has created a Pinterest "mosaic" to promote its Dry Mesh t-shirt range.
The Uniqlo Dry Mesh Project has been created in partnership with digital agency Firstborn.
The activity uses images of the Dry Mesh T-Shirts to create an animation-like effect, as the user scrolls down the page.
Uniqlo has used these "mosaics" for a number of its clothing categories, including men’s apparel, women's apparel and fitness.
Uniqlo is known for creating interesting digital work. In 2010 it ran the Lucky Counter Twitter campaign while its ecommerce site was down.
The campaign reduced the price of items of clothing when they were tweeted about.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior Marketing Executive Adam Recruitment £28000 - £32000 per annum, Birmingham
- Creative Artworker Blue Skies Marketing Recruitment £25000 - £30000 per annum, Northamptonshire
- Account Director - Retail to £50k Network Career Consultants £45000 - £50000 per annum, London
- Mid-Senior Print Designer | Contract | London Salt £200 - £300 per day, City of London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition