Agency: Fallon London
By Sarah Shearman, campaignlive.co.uk, Tuesday, 26 June 2012 11:20AM
The Uniqlo Dry Mesh Project has been created in partnership with digital agency Firstborn.
The activity uses images of the Dry Mesh T-Shirts to create an animation-like effect, as the user scrolls down the page.
Uniqlo has used these "mosaics" for a number of its clothing categories, including men’s apparel, women's apparel and fitness.
Uniqlo is known for creating interesting digital work. In 2010 it ran the Lucky Counter Twitter campaign while its ecommerce site was down.
The campaign reduced the price of items of clothing when they were tweeted about.
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This article was first published on campaignlive.co.uk