Cisco executive to lead $6.8bn wireless internet giant

Donald Listwin, the top vice-president of Cisco Systems, is leaving the company to lead the $6.8bn ( £4.5bn) merger of internet firms Software.com and Phone.com.

LONDON (Brand Republic) - Donald Listwin, the top vice-president of Cisco Systems, is leaving the company to lead the $6.8bn ( £4.5bn) merger of internet firms Software.com and Phone.com.

Listwin, who was one of the world’s best-paid executives last year, hopes the merger will create a global empire which will cash in on the growth of the wireless internet. Listwin will be chief executive officer and president of the company, and Phone.com’s founder Alain Rossmann –- who invented Wap –- will be chairman.

The merger, which should be completed by the end of the year, will create a company valued at $12bn with revenues of $150m. The name of the combined company will be announced after the completion of the merger.

Listwin joined Cisco, one of the world’s largest companies, in 1990, and became a vice-president in 1998.



Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More