Government confirms adspend freeze
By Our Parliamentary correspondent, campaignlive.co.uk, Thursday, 28 June 2012 08:00AM
The squeeze imposed on advertising campaigns by government departments since the Coalition took power in 2010 is to be made permanent.
Francis Maude, the Cabinet office minister and "gatekeeper", whose personal approval is needed for campaigns, said the temporary strict controls on advertising, marketing, communications, ICT, recruitment, property and consultancy spending would now become "a permanent feature".
It is unclear how the clampdown will affect the Whitehall ad budget, which slumped from £250m a year before the last election to about £48m in the Coalition’s first year, when all non-essential campaigns were halted. The budget rose to £77m in the 2011-12 financial year – a level that could now become the norm.
Maude claimed the curbs on all suppliers, including agencies, had already saved £3.75bn and the Government was on course to save £5bn.
He said: "We are ensuring that government operates in a more businesslike fashion than ever before."
The minister told suppliers at a meeting today (28 June) that Whitehall must become "as sharp as the best businesses".
He added: "We won’t tolerate poor performance and to work with us you will have to offer the best value for money."
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Director Periscope Recruitment LLP £50000 - £60000 per annum, London
- Business Development Director Major Players £55000 - £60000 per annum + Bonus and benefits , City of London
- Head of SEO & Content Marketing - Cheshire ASG £30,000 - £40,000 , Cheshire/ Merseyside
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%